Mary E. Parsons

Maximize the Benefits of Biking through Bike Share Programs

Your company wellness program may include bicycling, but the benefits of biking go beyond healthy exercise to include a means of transportation as well as a positive impact on the environment. There can be barriers to bike ownership such as storage, cost to buy and cost to maintain. A bike share program takes away those barriers and could be a useful tool for your company when highlighting the benefits of biking to employees.

The National Association of City Transportation Officials noted that in 2016, bike share riders took more than 28 million trips, which was 25 percent more than in 2015. Bike sharing is an evolving idea, and you could encourage your employees in a number of ways.

Local Plans

Investigate local bike share programs and find out if you can get involved through sponsorship or corporate membership. This provides a public relations opportunity and gives your employees access to the program. Have a representative of the service come to your office and talk to employees about the benefits of the program. If there’s more than one service available, create a committee to interview the services and detail the differences between each.

Commuting to Work

Some of your employees may use public transportation to get to work, and rather than driving to the transportation hub, they could use bike share. This solution provides exercise and benefits the environment.

Membership As a Benefit

If your employees are interested in bike share programs, you could subsidize their membership based on usage. The more the membership is used, the higher the subsidy. It’s also an option to sponsor challenges for usage and award free membership to the winners.

Convenient, Secure Bike Storage

Installing covered bike racks and providing bike locks to your employees can encourage biking. There are many types of bike racks and it may be that if you’re affiliated with a bike share program, they’d help with design and cost.

As traffic increases and the cost of gasoline fluctuates, more people are integrating biking into their lives. Be a leader in your industry by encouraging employees to ride by exploring bike share programs and making it convenient to participate.

Mary Parsons is retired from a 30-year career in the insurance industry. She worked in the claims department of a major insurance carrier as a claims adjuster, manager and a member of a catastrophe team. Since her retirement, she has developed a career as a freelance writer. As an insurance professional, she has been a contributor to several insurance websites.