To learn more about employer attitudes, perceptions and experiences related to integrated health care, Anthem, Inc. commissioned SourceMedia Research Group, along with Employee Benefit News, to conduct a study among HR, finance and benefits professionals.

This study, conducted in August 2015 among 297 employers of all sizes, found that early adopters of integrated health benefits are more likely to be:

  • Large and very large organizations (51 percent had more than 1,000 employees).
  • Integrating health care with pharmacy (64 percent), dental (55 percent) and vision (51 percent).
  • Primarily focused on health cost savings (40 percent), followed by employee retention (26 percent) and employee health and wellness (23 percent).
  • Measuring success or ROI based on medical cost savings (66 percent) and enrollment/participation (60 percent).

What Is Integrated Health Care, and Why Is It Important to Employers?

Integrated health care is an innovative approach to health care delivery that involves key partners in the health care system working together to share medical information. Insurance carriers analyze data within their medical claims systems and securely share relevant health information back out to a member and their providers (including primary-care doctors, specialists, eye doctors, dentists, care-manager nurses, behavioral health specialists and pharmacists). Providers then gain deeper insight into the member’s whole health, allowing them to offer the patient better overall care. In addition, employers enjoy administrative ease in benefit management because they are working with one insurance carrier.

A truly integrated approach will include:

  • A centralized data repository for all benefit lines within the insurance carrier.
  • Data analytics to develop meaningful insights on preventive care, drug safety, medication adherence and gaps in care.
  • Bidirectional data sharing between providers, care managers, patients and the insurance carrier.
  • Secure, HIPAA-compliant data transfers and messaging between claims systems and providers.

To learn more about the research and gain an understanding of integrated health care, view this Employee Benefit News webinar — entitled “Making the Connection: Integrating Employee Benefits to Improve Health Outcomes” — recorded on October 22, 2015.

Jason Kinzy is a marketing manager at Anthem, Inc., and is responsible for promotion of Anthem’s specialty business (dental, vision, voluntary, life and disability plans) to members, employers and brokers. He has 20 years of health care marketing communications experience.