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Roxanna Guilford-Blake

Roxanna Guilford-Blake, award-winning writer with expertise in health, healthcare and the business of healthcare, makes complex concepts clear. Recent topics include healthcare law, HIPAA, Stark, cardiovascular health, value-based care, clinical trials, Alzheimer's disease, precision medicine and behavioral health. Guilford-Blake has been a full-time professional writer for more than 20 years. As a journalist, she learned to write a good, tight story; she's been published in Cardiovascular Business News, the Christian Science Monitor, the Atlanta Business Chronicle, BioWorld and several HealthLeaders Media and CCH publications. As a director of strategic communications, she used that expertise to help clients tell compelling stories and engage their audiences, crafting blog posts, white papers, articles, webcopy and other materials for clients. Commercial clients include McKinsey & Co., WCG and Health2 Resources.

The latest

Doctor discussing lab results with patient
Understanding Health Insurance

Value-Based Care Tech, Part 2: Patient Interfaces

Without patient engagement and the right technology, value-based care will stall. With engagement and the right technology,…

Roxanna Guilford-Blake
Understanding Health Insurance

How Value-Based Care Promotes Preventive Care

As an employer, you have a choice: You can focus on sickness management, or you can focus on prevention. The…

Roxanna Guilford-Blake
Understanding Health Insurance

3 Metrics Your Value-Based Care Provider Is Striving to Improve

Do. Or do not. There is no try. Yoda's advice may be a little black and white, but it gets to the heart of why value-based…

Roxanna Guilford-Blake

More from Roxanna Guilford-Blake

A patient discusses her results with a doctor in an exam room after paying bundled payments.

What Are Bundled Payments?

With the average cost of health benefits topping $12,000 per employee per year, employers are looking for ways to bend the…

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Roxanna Guilford-Blake
A doctor and patient going over an electronic health record.

Value-Based Care Tech, Part 1: Provider Infrastructure

The continued success of value-based care depends on providers having the tools they need to collect and analyze data. In…

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Roxanna Guilford-Blake
Doctor discussing treatment plan with patient.

Breaking Down Bundled Payments: Cancer Treatment

You don't need us to tell you: Cancer costs keep rising. In 2017, more than $147 billion was spent on cancer care in the…

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Roxanna Guilford-Blake