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Roxanna Guilford-Blake

Roxanna Guilford-Blake, award-winning writer with expertise in health, healthcare and the business of healthcare, makes complex concepts clear. Recent topics include healthcare law, HIPAA, Stark, cardiovascular health, value-based care, clinical trials, Alzheimer's disease, precision medicine and behavioral health. Guilford-Blake has been a full-time professional writer for more than 20 years. As a journalist, she learned to write a good, tight story; she's been published in Cardiovascular Business News, the Christian Science Monitor, the Atlanta Business Chronicle, BioWorld and several HealthLeaders Media and CCH publications. As a director of strategic communications, she used that expertise to help clients tell compelling stories and engage their audiences, crafting blog posts, white papers, articles, webcopy and other materials for clients. Commercial clients include McKinsey & Co., WCG and Health2 Resources.

The latest

Man inhaling asthma medication outside in winter.
Understanding Health Insurance

Improving Health Care for Vulnerable Patients

The country's most vulnerable patients often fail to obtain the care they need, but it doesn't have to be that way. Ensuring…

Roxanna Guilford-Blake
Group of male and female doctors reading patient documents
Running a Business

Mitigating the Coming Provider Shortage

Health care isn't immune to the laws of supply and demand, and that could pose a problem for patients, provider…

Roxanna Guilford-Blake
Doctors, nurses and paramedics pushing gurney with patient
Running a Business

Value vs. Volume: Where Does Your Emergency Department Fall?

Pay-for-performance in health care and other value-based approaches can solve many of the challenges facing emergency…

Roxanna Guilford-Blake

More from Roxanna Guilford-Blake

A multidisciplinary, multi-ethnic group of health workers.

How Diversity in Health Care Can Improve Care and Control Costs

When your employees visit the doctor, chances are they encounter an array of skilled care team members representing…

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Roxanna Guilford-Blake
Pharmacist checking drug prescription for a customer

Can Value-Based Pharmacy Services Lower Costs and Drive Outcomes?

As an employer, you're facing unsustainable increases in the costs of prescription drugs. It's a problem that needs solving.…

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Roxanna Guilford-Blake
Professional psychologist speaking with male patient about value-based care

Streamlining Health Care: Losing Waste, Gaining Value

Streamlining health care cannot come soon enough. Too much money is spent or wasted on unnecessary tests and treatments for…

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Roxanna Guilford-Blake
Female doctor smiling with a little boy patient

The Benefits of Value-Based Care — and How It Changes the Game

Do you ever wonder why you've been hearing so much about the benefits of value-based care lately? It's not really new; it…

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Roxanna Guilford-Blake
A man sitting on a grassy lawn taps the screen on his smart watch.

How Wearables in Health Care Support Value-Based Care Adoption

The conversation about wearables in health care is no longer limited to activity trackers. Consumers and health care…

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Roxanna Guilford-Blake
Home health worker gives man an injection in his arm

Upskilling Heath Care Workers in a Value-Based Care Model

As value-based approaches to care have gained traction, health care staffing has become more efficient. In the last few…

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Roxanna Guilford-Blake
Doctor with patient in office

Breaking Down 3 Myths About Value-Based Care

How much do you know about value-based care? Even informed people sometimes carry health care misconceptions about…

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Roxanna Guilford-Blake
Doctor discussing lab results with patient

Value-Based Care Tech, Part 2: Patient Interfaces

Without patient engagement and the right technology, value-based care will stall. With engagement and the right technology,…

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Roxanna Guilford-Blake

How Value-Based Care Promotes Preventive Care

As an employer, you have a choice: You can focus on sickness management, or you can focus on prevention. The…

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Roxanna Guilford-Blake
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