Liz Sheffield

5 People Small Business Owners Should Follow on Social Media

Running a business is an exciting opportunity — but there’s no denying that some parts of the job can be overwhelming. Where’s a network of advisers when you need it? Between putting out fires and running daily operations, you probably don’t have time to find experts willing to share their advice, much less meet them for a cup of coffee to discuss how to grow your business.

Enter social media. Your online networks give you access to a plethora of thought leaders who post valuable insights that you can put to use in your business. There’s just one problem: Have too much fun with the “follow” button and you risk flooding your feed with too much content for any of it to be useful.

Here are five influencers who regularly share content that’s relevant to small business owners and employers.

If You Need Leadership Advice

Author and organizational psychologist Adam Grant has a social feed full of information about leadership, motivation and finding meaning in work and life. Grant has been recognized as Wharton’s top-rated professor for seven years and has received recognition as one of the most influential thinkers on the topic of management.

His concise #WednesdayWisdom may offer just the tip you need to make your business better. For example, one of his insights could help you navigate the snags that can come with choosing between employees: “Don’t hire or promote the person who works the longest hours. Hire and promote the person who finds a creative way to get the same work done in shorter hours.”

If You Feel Hounded by HR Woes

As a tech recruiter, Meghan M. Biro has worked with hundreds of companies, from startups to global giants like Microsoft and IBM. She now leads the conversation about the future of work at TalentCulture and writes about talent management for Forbes and other media outlets.

Biro’s posts cover insights and trends in recruiting, HR and tech. They range from technical to motivational to understanding in nature, giving you equal doses of practical advice and humor-driven commiseration. Need to let off some steam? Check out her post on annoying workplace habits.

If Marketing Is Messing With Your Head

As head of content for MarketingProfs, Ann Handley covers everything a small business owner needs to know about marketing. Her advice touches on issues large and small, from the overarching goal of growing your business to the nitty-gritty of how to make your testimonial video shine.

Handley demystifies content and makes marketing feel more manageable. Every day, she gives you a peek into your customers’ minds, offering the tools to make your marketing more effective. Don’t miss her graphic on how customer service channel preferences are changing.

If Current Trends Confound You

CPA, small business owner and speaker Gene Marks is recognized as a small business expert who tackles the issues that affect business leaders today. Look to his social channel for information about current financial, economic and technology trends that impact small business owners.

Marks regularly supports small business owners with resources that offer guidance or by posing questions that draw on his followers’ collective wisdom. One recent post examines how small business owners are staying on top of the changing minimum wage: “The #minimumwage is increasing in 21 states and D.C. — how is this affecting your #smallbusiness?”

If Operations and Tech Are Causing Tension

Google Small Business regularly shares success stories that serve to inspire business owners. The account also highlights how entrepreneurs successfully use technology for their small business.

These posts don’t stop at inspiration, though. The Google Small Business social feed is full of tools and resources you can use to grow your business. Expect to see tips grounded in real business owners’ experience: “Online & offline don’t have to be at odds. Learn how these #smallbiz owners bridge the gap.”

Hiring a business coach is expensive and time-consuming. But that doesn’t mean you don’t have access to great advice. There are plenty of opportunities to use social media for business outside of marketing your organization — and these thought leaders are sure to send your feed heading in the right direction.

Stay up to date on the latest health care regulations and trends for your small business: Subscribe to our monthly newsletter.